Carly A. Kocurek, PhD - Games, Scholarship, Media

Casual Thinking. Serious Gaming.



Tag : advertising

Alan Alda for Atari

Alan Alda with an Atari Computer

Alan Alda, looking particularly gleeful in his role as Atari spokesman.

I recently stumbled across a series of Atari advertisements featuring actor Alan Alda. I have a soft spot for Alan Alda, partially because of his feminist politics, and partially because of a deep love for the series MASH — which Alda agreed to star in only after gaining assurance that surgery scenes would feature in every episode.… Read the rest

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I Said Diamonds: the Aubrey Plaza WoW Spot

I Said Diamonds: the Aubrey Plaza WoW Spot

The first time I saw the TV ad above, which features Aubrey Plaza (best known for playing April Ludgate on “Parks and Recreation”) explaining in her trademark deadpan how she became a World of Warcraft player, I was rather charmed.… Read the rest

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Pole Position to Family Game Night: Fun for the Whole Family

Pole Position to Family Game Night: Fun for the Whole Family

This television spot for Atari’s Pole Position (1982, Namco) has one of my favorite exchanges of all time. As the camera physically invades the space of the family car, focusing on the bespectacled, bow-tied father driving the vehicle, an aggressive voice shouts at him:

Hey!

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TRON for Duck Tape

This ad has been making the web rounds. It’s a stop-motion (or at least stop-motion-style) recreation of the light cycle race from TRON made with Duck Tape rolls. I really appreciate that Jay Maynard (aka, TRON Suit Guy) still has some cultural cache.… Read the rest

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