SparkleBliss

Trojan has taken a few steps beyond “ribbed for her pleasure” with Elexa, a whole product line “created from a woman’s perspective and designed to help you realize a more fulfilling sex life.” I think this is up there with Burmashave contriving to get women to shave their legs.

The Elexa web presence is a weird blend of marketing and sex advice* all shrouded in faux-sophisticated graphics. There’s something a little sad and desperate about the whole marketing ploy, which seems to say, “You can’t orgasm? Try out our new condoms!” I’m sure for women experiencing sex problems, more condoms (likely in pastel colors) are totally the answer. They also have “Freshening Cloths.” I think I’ve ranted enough about scented panties previously to indicate how I might feel about that.

*Really banal sex advice, for the record.

This entry was posted on Thursday, September 22nd, 2005 at 8:44 pm and is filed under consumer goods. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.