SparkleBliss

eBay sent me a promotional message boasting that it has “Fabulous Finds for Every Shopper!” What I find most fabulous, though, is the graphic and suggested product list for “hipsters.”

I could get sidelined ridiculing the suggestions (Abercrombie? Are you shitting me?), but I’d rather focus on the whole premise.

One of the great ironies of subcultural socialization is that individuals rarely if ever readily self-identify with the group that other people would lump them into. What this means is, no one will read the eBay advert and think, “Ooh! Hipsters! People like me!” Rather, people will roll their eyes, laugh, and then say things like, “Abercrombie? Are you shitting me?”

This entry was posted on Tuesday, August 30th, 2005 at 2:16 pm and is filed under internet, consumer goods. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.