in the name of love
I can’t decide which is lamer: U2’s recent work, or the iPod U2 Special Edition.
The fact that Apple thought cross-marketing with U2 would be an effective strategy says a lot to me about who the company thinks their consumers are and should be. The original marketing for the iPod was hip and sexy in the way that advertisements targeting young urbanites tend to be. By contrast, U2 is overexposed and past its prime.
Maybe the iPod is getting there faster than I thought.